Chrysler May Abandon Sebring Nameplate
In an attempt to break away from its pre-bankruptcy
form, Chrysler is possibly dropping the Sebring name for its revised
midsize sedan, which is due late next year.
Chrysler is planning
to significantly revamp its lineup in the near future, and is promising
nine significantly upgraded vehicles -- Chrysler calls them "new" --
by the end of this year. The Sebring is one of those cars on the block.
Apart from ditching most of the features found on the current car, CEO
Sergio Marchionne suggests the new car may even ditch the Sebring
nameplate.“You’ll see a completely different animal,” said Sergio Marchionne, CEO of Fiat and Chrysler Group, speaking about the Sebring replacement scheduled to go on sale in the fourth quarter this year. “Actually, we were having a discussion about what name this animal should have. The jury’s still out.”
While details about the upgraded Sebring are rather scarce, Marchionne says the changes will be significant. The most significant changes will come in the interior, where hard plastics currently abound. The new interior should look more like the new Ram trucks’ interior, with numerous leather appointments.
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